Principal Investigator K Wittrup
Principal Investigator Christoph Reinhart
Principal Investigator Tod Machover
Principal Investigator Kent Larson
Principal Investigator Bevin Engelward
Principal Investigator Pawan Sinha
Principal Investigator Richard Cohen
Principal Investigator John Leonard
You’ve created an innovative new product or service that could revolutionize your industry, but do you know how to successfully bring it to market? Are you prepared to assess market opportunities? Will customers readily understand the value of your innovation? This program is designed to provide executives who already have deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also covers new digital techniques and the evolution of marketing as a data-driven science.
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