This intensive program details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.
Principal Investigators Retsef Levi , Stacy Springs
Principal Investigator Xiao Wang
Principal Investigator Chunte (Sam) Peng
Principal Investigator KC Klingensmith
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