A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products or services, it needs a technology strategy that works in concert with its broader competitive strategy. From understanding how to respond to entry by entrepreneurial start-ups, to assessing the value of IP, to managing a portfolio of innovation projects, this program provides managers with actionable frameworks to craft a technology strategy that will enable their firm to create, capture, and deliver value.
The application deadline for this technology strategy course is 3 days prior to course start.
For more information, please visit the MIT Executive Education course listing here.