You’ve created an innovative new product or service that could revolutionize your industry, but do you know how to successfully bring it to market? Are you prepared to assess market opportunities? Will customers readily understand the value of your innovation? This program is designed to provide executives who already have deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also covers new digital techniques and the evolution of marketing as a data-driven science.
Hiroshi Ishii Jerome B. Wiesner Professor of Media Arts and Sciences Associate Director of MIT Media Laboratory Director of Tangible Media Group MIT Media Lab
We are in the process of transitioning to a new economy where highly complex, custom products are manufactured on demand by automated manufacturing systems. For example, 3D printers are revolutionizing production of metal parts in aerospace, automotive, and medical industries. Manufacturing electronics on flexible substrates opens the door to a whole new range of products for consumer electronics and medical diagnostics. In this talk, I will show that computation is an integral component of modern design and manufacturing. I will demonstrate how computational tools allow creating digital materials with precisely controlled physical properties and how these digital materials are used to automatically synthesize product designs with desired specifications. I will also show how computational tools enable real-time, closed-feedback loop in additive manufacturing systems to improve their reliability and to fabricate complex products with integrated electronics.
Dave Truch, Technology Director, Digital Innovation Organization, BP
Contact
Steven Leeb Professor of Mechanical and Electrical Engineering and Computer Science Duane Boning Clarence J. LeBel Professor, Electrical Engineering and Computer Science, MIT Alejandro Beivide García Chief Digital Officer, Acciona Infraestructures David Knezevic Co-founder & CTO, Akselos Jongyoon Han Professor of Electrical Engineering and Professor of Biological Engineering Rohit Karnik Professor & Associate Department Head for Education Department of Mechanical Engineering Robert Teich Senior Marketing Director, Analytics, Xylem Anurag Bajpayee Co-Founder and CEO, Gradiant
John Lienhard Abdul Latif Jameel Professor of Water and Food Director, Abdul Latif Jameel World Water and Food Security Lab Director, Center for Clean Water and Clean Energy MIT Department of Mechanical Engineering