How do some companies thrive in an era of constant technological disruption, while others stumble? How can your company excel in using artificial intelligence, chatbots, and future technological innovations to delight your customers and dominate your competitors? Through seven years of research into digital transformation, we have identified five levers digital masters use to outperform their industry peers. They don’t just adopt technology; they build the capabilities to continuously drive technology-powered transformation. Using examples from several industries and countries, we will show you how to turn your company into a digital master.
Amidst the hype over digital transformation, there is an important truth: Some companies manage it better than others. In seven years of research with more than 400 organizations, the key capabilities of Digital Masters were identified. These large traditional companies, which exist in every industry, are better able to translate technology into transformation again and again. In this session, we will examine how Digital Masters are different from their peers, share numerous examples, and discuss how you can turn your company into a digital master.
Research Scientist, MIT Center for Digital Business