Become a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation.
Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
George Westerman is a Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy. His research and teaching focus on digital technology leadership and innovation.
Andrew McAfee is the Co-Director of the IDE and a Principal Research Scientist at the MIT Sloan School of Management.
Didier Bonnet is Affiliate Professor of Strategy and Digital Transformation at IMD. He is also a strategy consultant and EVP with Capgemini Invent, where he leads the digital transformation practice.