While building wearables to measure emotional stress, we learned that deep brain activation during seizures could show up as a change in electrical signals measured on the wrist. This unexpected finding led us to develop a wristband, “Embrace” that today is worn to alert to neurological events that might be potentially life-threatening. This talk will tell the story of Empatica’s development of a product that wins design prizes for its appearance, looks like a cool consumer timepiece, and yet is collecting clinical quality data and running analytics based on sophisticated machine learning to advance personalized health.