The spate of new technologies leaves many reeling. How must one absorb them? How must businesses adapt? What is the impact on industries? I will present the view that new technologies give us a new design language. Businesses must use the new vocabulary to write new narratives in keeping with core customer needs. I will talk particularly about how IoT can change the way we deliver experiences, and the impact on product design and value delivery.
Vice President of Open Learning; Professor of Mechanical Engineering