Prof. Catherine J Turco

Professor Turco is an ethnographer and economic sociologist who studies cultural dynamics in organizations, occupations, and markets, with a particular focus on the role of meaning in economic life.

She is the author of The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (New York: Columbia University Press). Her research has also appeared in the American Journal of Sociology and the American Sociological Review, and has been recognized with awards from the American Sociological Association. It has been covered by The Wall Street Journal, The Boston Globe, CNN, and Fortune.

Prior to entering academia, Turco worked as a technology investment banker and then in the software industry, where she managed a corporate venture fund. She has consulted to a number of organizations on issues of corporate strategy and culture.