While Artificial Intelligence studies how intelligent decision making can be produced by machines, Extended Intelligence instead focuses on how people, augmented with smart technologies, may achieve optimal performance and well-being. These augmentations allow for cognitive enhancements via wearables to amplify and assist with things like memory, attention, decision-making, learning, and communication. Pattie Maes will present her work on these smart systems that can closely integrate with people to support their behavior and decision making.
Today’s consumers are better equipped with access to information than any in history, but we don’t always use that information at critical moments. By leveraging the power of augmented reality and the techniques that advertisers use to influence consumers, our personal devices can become personal coaches, not only helping inform our decisions but helping improve our decisions. By playing an expanded role in day-to-day decision-making, smart phones and wearable technologies can encourage consumers towards less impulsive, more deliberate, and ultimately more satisfying choices.