Today’s consumers are better equipped with access to information than any in history, but we don’t always use that information at critical moments. By leveraging the power of augmented reality and the techniques that advertisers use to influence consumers, our personal devices can become personal coaches, not only helping inform our decisions but helping improve our decisions. By playing an expanded role in day-to-day decision-making, smart phones and wearable technologies can encourage consumers towards less impulsive, more deliberate, and ultimately more satisfying choices.