Hosted by Groupe Bouygues
Join us for the MIT ILP Paris Symposium hosted by Groupe Bouygues to explore the challenges and opportunities of digital transformation in the corporation. While the road to digitalizing our business processes is long underway, it is still necessary to commit to investing in people and technology to ensure long-term strategic business transformation for the good of the customer. Remaining agile in a rapidly-changing business environment not only keeps you competitive, but also allows for greater innovation. In order to remain innovative, should your company utilize intrapreneurship, collaboration with startups, or even both? How can this innovation bring success for the whole organization, and not just the sum of its parts?
Karl Koster is the Executive Director of MIT Corporate Relations. MIT Corporate Relations includes the MIT Industrial Liaison Program and MIT Startup Exchange.
In that capacity, Koster and his staff work with the leadership of MIT and senior corporate executives to design and implement strategies for fostering corporate partnerships with the Institute. Koster and his team have also worked to identify and design a number of major international programs for MIT, which have been characterized by the establishment of strong, programmatic linkages among universities, industry, and governments. Most recently these efforts have been extended to engage the surrounding innovation ecosystem, including its vibrant startup and small company community, into MIT's global corporate and university networks.
Koster is also the Director of Alliance Management in the Office of Strategic Alliances and Technology Transfer (OSATT). OSATT was launched in Fall 2019 as part of a plan to reinvent MIT’s research administration infrastructure. OSATT develops agreements that facilitate MIT projects, programs and consortia with industrial, nonprofit, and international sponsors, partners and collaborators.
He is past chairman of the University-Industry Demonstration Partnership (UIDP), an organization that seeks to enhance the value of collaborative partnerships between universities and corporations.
He graduated from Brown University with a BA in geology and economics, and received an MS from MIT Sloan School of Management. Prior to returning to MIT, Koster worked as a management consultant in Europe, Latin America, and the United States on projects for private and public sector organizations.
Daphne de Baritault joined the Office of Corporate Relations in June, 2015, as Senior Industrial Liaison Officer. de Baritault comes to OCR with several years of experience in marketing and business development, and she has worked globally in a number of industries including renewable energy solutions, building materials design and manufacturing, and tracking and monitoring devices. Most recently, she worked at Daymon Worldwide as Project Manager where she was working on branding for a large supermarket chain. Before that, de Baritault worked in business development for eProvenance where she worked with the sales team to develop North American and Asian markets for services including innovative technologies for tracking and monitoring wine transportation. Prior to that, she held various positions managing marketing programs in publishing, retail, energy, manufacturing, and consumer goods.
de Baritault earned her Bachelor of Art in Dance theater from Laban Centre, City University in London, her Bachelor in Industrial Product Design Management from Ensam-4 Design, Bordeaux Engineering School in Bordeaux, and her Master of Business Administration, Entrepreneurship, from Babson College, Olin Graduate School of Business in Wellesley, MA.
Entrepreneurs in Residence, Martin Trust Center for MIT Entrepreneurship
Senior Lecturer, MIT Sloan School of Management
Elaine is a startup veteran and corporate entrepreneurship consultant who has brought numerous high tech products to market. She grew up in Hong Kong, and moved to the US to study engineering at MIT, eventually building a career as a technology executive. She has served at the VP level at 6 companies, including Rethink Robotics, Zeo, Zeemote, and SensAble Technologies. She holds 22 patents.
As founder and managing director of ConceptSpring, Elaine helps corporate leaders create organizational structures and processes to build new ventures with the speed of a startup. Clients span diverse industries, including healthcare IT, industrial automation, robotics, consumer electronics, retail innovation, FinTech, and more. She is the author of the book, Bringing a Hardware Product to Market: Navigating the Wild Ride from Concept to Mass Production.
Elaine has been working with students at MIT since early 2011. She is a Senior Lecturer and Entrepreneur-in-Residence at the Martin Trust Center for MIT Entrepreneurship. She designs, develops, and teaches courses and programs in entrepreneurship and corporate entrepreneurship, coaches students on a one-on-one basis, and develops systems and processes to scale up the support to entrepreneurial students. She built the Trust Center’s First Time Founder Knowledge Base from the ground up. She also serves on the Board of the MIT Enterprise Forum of Cambridge. In June 2016, Elaine received the Monosson Prize for Entrepreneurship Mentoring from MIT Sloan in recognition of her contributions to foster entrepreneurship education at MIT. In 2017, she was selected by the American Academy for the Advancement of Science and the Lemelson Foundation to serve as one of eight Invention Ambassadors for 2017-2018.
Elaine is a thought leader and keynote speaker who has been featured in Xconomy, TechCrunch, Huffington Post, Forbes, and Fortune. She covers topics spanning innovation, entrepreneurship, corporate entrepreneurship, technology trends, and more. Her most recent speaking engagements include speaking about innovation at a conference on Public-Private Partnership hosted by the United Nations in Geneva, Switzerland; delivering a keynote address for an Employment Conference at MIT; and delivering a keynote address for an International Tourism Innovation Conference in Portugal. She has extensive international experience, particularly in the Asia-Pacific area.
Elaine holds a BS and an MS in mechanical engineering from MIT.
Building a successful new venture within an existing organization is not easy. Organizations become successful by building optimized, repeatable businesses. Entrepreneurial ventures, on the other hand, require an iterative, experimental mindset, and a completely different set of skills. In this talk, we will explore how leaders can help make their organizations more entrepreneurial via the Disciplined Corporate Entrepreneurship framework. There are three parts to this framework: Strategy, Enablement, and Practice. We will discuss how C-level executives make decisions to invest in innovation, how leaders of innovation labs and initiatives can select and deploy enablement tools, and how corporate entrepreneurs can leverage organizational and entrepreneurial skills to generate net new business value and build successful ventures.
Vincent Maret is Open Innovation Director with Bouygues SA, where he focuses on open innovation, business development, and business transformation consulting across the whole group, with an emphasis on digital transformation, energy, and smartcities. Maret has experience as Marketing Manager, Deputy R&D Director with Bouygues Telecom, and previously as a Project Executive with IBM Global Services. He was the founder and CEO of the US Office of Bouygues Telecom (now Winnovation). Maret serves on the board of directors of Bouygues Asia, is also a board member of Cap Digital, serving as president of its Membership Committee, and sits on the board of ESPCI alumni. Maret is a graduate of ESPCI ParisTech with a master’s in physics and a master’s in chemistry and holds a master's in electronics from UPMC Paris.
With a demonstrated history in customer experience and management, Marine Gall is a skilled expert who currently carries two innovation programs within Air France. One of them is the intrapreneurship Program "Boost the future," a new innovation program whose aim is to accompany employees in a positive and creative environment to develop new businesses.
Erik Grab is Vice President of Michelin in charge of Strategic Anticipation and Co-Innovation for the Michelin Group since 2012. He was previously Global Vice President Marketing for the two main Business Units of Michelin: the B2B one and the B2C one. Grab also created in 2014 the Movin’On LAB, a strategic anticipation and co-innovation ecosystem gathering over 300 international private corporations and public entities as well as academics and international organizations, based in Paris and now also in Montreal.
Before joining Michelin in 2003, Grab had founded a Business Consulting Agency ICON, which he subsequently sold to WPP, world leader in advertising and marketing services (300 employees when it was sold). He began his career in sales, then turned to marketing consultancy and market studies, including within the German Institute GfK before becoming the company’s French branch CEO.
He is a strategic anticipation and innovation unconditional enthusiast and regularly speaks on university campuses and international forums on the future of mobility and more generally on innovation processes and methodologies. Grab is also a member of the Futuribles International Board, President of the third research initiative "Economy & Climate " at the University of Dauphine, and President of the Strategic Orientation Committee of ICN. He is also the new Mobilities Project Coordinator for the PFA (Plateforme de la Filière Automobile Française) and Vice President of the “Mobility Factory” created with ADEME in France, Canada, and soon in Africa.
Grab is one of the four qualified personalities in France who are advising the Defense Innovation Agency and is a member of the innovation steering committee of the French Army.
Anuj Bhalla is Founder & CEO of serviceMob, a customer service enterprise technology company based in Southern California. He is a tireless advocate for the customer experience and passionate about helping companies achieve meaningful relationships with their customers. Bhalla believes that technology (including Artificial Intelligence, Predictive Analytics, Machine Learning, Social Platforms, and IoT), if used effectively, can solve big customer-service issues. He has authored three US Patents in the space.
Prior to founding serviceMob, Bhallla led the Service Analytics Strategy group for Accenture, and served as the Innovation Lead for Internet & Social Media clients in Silicon Valley. At Accenture, he worked over a decade with some of the largest companies on the planet to help devise and implement strategies to become more customer-centric and achieve measurable business outcomes.
Bhalla holds a bachelors in applied mathematics from the University of California, Berkeley, and an MBA as a Sloan Fellow from the Massachusetts Institute of Technology, where he concentrated on innovation and analytics. He has been a speaker at several conferences, including N3XTCON Artificial Intelligence Conference (2017), the Microsoft Quality & Business Excellence Conference (2013), CRM Evolution Conference (2015), the MIT ICT Conference in 2018, and most recently, the ISG Digital Business Summit in 2019.
Ali Merchant is the cofounder and CEO of iQ3Connect. He has more than 10 years of experience with the computational methods and application of design methodologies in the aerospace industry. Merchant has worked with major US engine manufacturers, NASA, and DoD on advanced research projects. He holds a Masters and PhD from the Department of Aeronautics and Astronautics at MIT.
Romain Lacombe is the founder and CEO of Plume Labs, a company building a distributed sensing platform to map air pollution. Plume Labs received a Red Dot Product Design award for Flow, its personal air pollution sensor for consumers, and was ranked by Fast Company as one of the world's Most Innovative Companies in 2019. The company crowdsources data from tens of thousands of sources worldwide to forecast outdoor air quality levels, down to street-level (10 meter resolution) in 100+ cities around the world. Romain Lacombe and his cofounder David Lissmyr are graduates from Ecole Polytechnique Paris. Lacombe earned a Master of Science in Technology Policy from MIT's Engineering Systems Division.
Rachelle Villalon holds a PhD in architecture and computer science from MIT. Prior to this, she worked as head of R&D for Gehry Technologies. Villalon is the brain behind Hosta Labs technology -- a novel, patent-pending technology that captures dimensions and respective objects from just a single photo of an existing space. There are only a handful of students every year that graduate in the space of technology and architecture, and this unique knowledge drives Villalon to develop novel solutions for old problems in the build environment.
Cofounder and COO, Adam Kersnowski leads the company?s development and implementation of strategic plans for UAV operations within the construction industry, in addition to overseeing AirWorks overall business operations. Prior to co-founding AirWorks, Kersnowski ran a successful construction business for more than 14 years, constantly finding innovative ways to grow revenue and increase margins. A visionary by nature, he wanted to revolutionize technology in his own company and began implementing the use of UAVs to inspect building facades, roofing components and other hard to access areas. This work eventually led to the development of UAV acquired data for AI in the construction industry and the early beginnings of AirWorks.
Laurent Mareuge began his career at Bouygues Travaux Publics in 2003 as a Methods and Works Manager working on many major international tunnel, bridge, and civil engineering projects, including Tunnel LDB201 in Hong Kong, Highway 2000 in Jamaica, Gautrain in South Africa, and Glenfield in Australia. After working as the civil works operations manager for Colas International in Morocco, Mareuge joined the Bouygues Travaux Publics Paris Region in 2014, where he took charge of part of the operations. In early 2016, he led the first Grand Paris Express civil engineering project, the Fort d'Issy-Vanves-Clamart station, then became deputy project director of the Sèvres-Clamart section in October 2017. In April 2019, via the Bouygues SA Challenge "Innovate as a Start-up," he joined the Group's Intrapreneurship entity with the aim of developing a new business, Com’in. Mareuge holds a master's degree from ESTP Paris and DTU Copenhagen.
Aude Launay holds an engineering degree from ESIEE engineering school in Paris. Prior to this, she worked at leading French telco Bouygues Telecom for almost ten years, mainly in the B2B division in various roles in marketing, strategy, and Big Data, before getting involved in the Flexy Moov project in 2017. Launay was the main mover and shaker behind this project, born of parent company Bouygues SA’s intrapreneurship program.
Flexy Moov is a solution designed to meet the mobility challenges of businesses in today’s changing, more environmentally-aware world. It is an electric vehicle (E-bikes, scooters or cars) sharing platform installed in a company’s own car park, with the Flexy Moov smartphone app that controls the whole service for users and managers alike.
Adrien Chaussinand is a graduate of INSA – Strasbourg (ENSAIS). He also holds a Mastère graduate of HEC-Paris in Management of complex projects. After a year in research at Ecole Polytechnique Fédéral de Lausanne in Switzerland, he joined Bouygues Immobilier in 2015 in the Innovation Department. Among projects he has designed and led with different services of the company, Entre Voisins, a private residential social network, has been the a successful tool of Bouygues Immobilier's differentiation strategy. In April 2018, Chaussinand took charge of Bouygues Group-MIT relationship management in Boston, while following its mission to open partnerships with American startups and companies.
Presenting MIT Startup Exchange Companies:
- serviceMob: Making customer service access simple with AI
- iQ3Connect: VR platform for collaboration
- Plume Labs: Distributed sensing to map air quality
- Hosta Labs: Sensing to generate 3D maps of building interiors
- AirWorks: Aerial intelligent software that cuts drafting time in half
Presenting Bouygues-incubated startups:
- Flexy Moov: Electric vehicle sharing platform for companies
MIT Startup Exchange actively promotes collaboration and partnerships between MIT-connected startups and industry. Qualified startups are those founded and/or led by MIT faculty, staff, or alumni, or are based on MIT-licensed technology. Industry participants are principally members of MIT’s Industrial Liaison Program (ILP).
MIT Startup Exchange maintains a propriety database of over 1,500 MIT-connected startups with roots across MIT departments, labs and centers; it hosts a robust schedule of startup workshops and showcases, and facilitates networking and introductions between startups and corporate executives.
STEX25 is a startup accelerator within MIT Startup Exchange, featuring 25 “industry ready” startups that have proven to be exceptional with early use cases, clients, demos, or partnerships, and are poised for significant growth. STEX25 startups receive promotion, travel, and advisory support, and are prioritized for meetings with ILP’s 230 member companies.
MIT Startup Exchange and ILP are integrated programs of MIT Corporate Relations.
George Westerman is a Senior Lecturer at the MIT Sloan School of Management and a Principal Research Scientist, J-WEL Workforce Learning.George works at the dynamic intersection of executive leadership and technology strategy. During more than 17 years with MIT Sloan School of Management, he has written three award-winning books, including Leading Digital: Turning Technology Into Business Transformation. As a pioneering researcher on digital transformation, George has published papers in Harvard Business Review, Sloan Management Review, and other top journals. He is now focused on helping employers, educators, and other groups to rethink the process of workforce learning around the world.
George is co-chair of the MIT Sloan CIO Leadership Awards, a member of the Digital Strategy Roundtable for the US Library of Congress, and faculty director for two executive courses at MIT Sloan. He works frequently with senior management teams and industry groups around the world. Prior to earning a Doctorate from Harvard Business School, he gained more than 13 years of experience in product development and technology leadership roles.
How do some companies thrive in an era of constant technological disruption, while others stumble? How can your company excel in using artificial intelligence, chatbots, and future technological innovations to delight your customers and dominate your competitors? Through seven years of research into digital transformation, we have identified five levers digital masters use to outperform their industry peers. They don’t just adopt technology; they build the capabilities to continuously drive technology-powered transformation. Using examples from several industries and countries, we will show you how to turn your company into a digital master.
MIT Gordon Engineering Leadership Program
Blade is an innovation and user-experience expert, Sr. Lecturer at MIT on Design-Thinking and Innovation, and provides consulting service in Design-Thinking (www.bladekotelly.com), Blade’s consulting services helps top brands to innovate radically on their product and services, and teaches corporate teams how to create solutions that customers love.
Prior to that, Blade led the Advanced Concept Lab at Sonos where he defined the future experience that will fill your home with music. Prior to joining Sonos, Blade was the VP Design & Consumer Experience at Jibo, Inc. where he was in charge of the industrial-design, human-factors, user-interface, brand, packaging, web experience supporting Jibo, the world’s first social robot for the home. Blade has also designed a variety of technologies including ones at Rapid7, an enterprise security-software company, StorytellingMachines, a software firm enabling anyone to make high-impact movies, Endeca Technologies, a search and information access software technology company, Edify and SpeechWorks, companies that provided speech-recognition solutions to the Fortune 1000.
Blade wrote the book on speech-recognition interface design (Addison Wesley, 2003), The Art and Business of Speech Recognition: Creating the Noble Voice and his work and thoughts have been featured in publications including The New York Times, the Wall Street Journal, and on media including TechTV, NPR, and the BBC.
Since 2003, Blade has taught courses on design-thinking. He's a frequent guest lecturer at Stanford University and Harvard University, and holds a Bachelors of Science in Human-Factors Engineering from Tufts University and a Master of Science in Engineering and Management from MIT.
When it comes to innovation, startups can often remain innovative for years, while established companies might need to create innovation initiatives to continue to stay competitive and reach their business goals. But what causes this difference, and how can these companies bridge the gap? Large organizations need to behave differently in order to foster successful innovation approaches, to understand how to take the right kinds of risks, and to create cultural change that will be successful for the next 30 years. Meanwhile, startups need to postpone acting and operating like large organizations to continue to innovate. For companies both large and small to truly disrupt and transform, innovation will require an environment with less adherence to current processes, more input from non-traditional sources, and an increased awareness about how your employees' brain-chemistry is the critical source for success.
Christophe Lienard joined the Bouygues Group in 2011 and was appointed Chief Innovation Officer for Bouygues SA in September 2017. From 2013 to 2017, he was Chief Innovation Officer at Colas, one of the world leaders in mobility infrastructures, and created and ran the Colas Innovation Board. In October 2015, Colas announced the launch of Wattway to produce photovoltaic energy from roads, which won the climate solution trophy at COP21. Previously, Lienard was Deputy CEO and Director of the Anovo Group from and earlier started his career with the Swedish group Atlas Copco. Lienard is a graduate from “Arts et Métiers ParisTech,” a National Graduate Engineering School engineer, has an advanced degree from UPMC Paris on energy conversion, and an Executive MBA from ICG. He is cofounder of the think tank Futura Mobility, cofounder and Vice President of IMPACT-AI, and a member of the Scientific Committee of the Global Center for the Future.