Contact
Industry Panel Discussion
Moderator:
Panelists:
Principal Investigator Andrew Lippman
Building a successful new venture within an existing organization is not easy. Organizations become successful by building optimized, repeatable businesses. Entrepreneurial ventures, on the other hand, require an iterative, experimental mindset, and a completely different set of skills. In this talk, we will explore how leaders can help make their organizations more entrepreneurial via the Disciplined Corporate Entrepreneurship framework. There are three parts to this framework: Strategy, Enablement, and Practice. We will discuss how C-level executives make decisions to invest in innovation, how leaders of innovation labs and initiatives can select and deploy enablement tools, and how corporate entrepreneurs can leverage organizational and entrepreneurial skills to generate net new business value and build successful ventures.
The possession of rich amounts of data is hardly unique in today’s world. But the ability to monetize data effectively — and not simply hoard it — can be a source of competitive advantage in the digital economy. Join Professor Barb Wixom to discuss three ways to monetize your data: (1) improving internal business processes and decisions to get process lift, (2) wrapping information around core products and services to get product lift, and (3) selling information offerings to new and existing markets. Each method offers unique capabilities and commitments that may not work for every corporation.
Welcome and Introduction
Jim Flynn Program Director, MIT Industrial Liaison Program