2021-RD-Michael-Cima

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  The word “innovation” is often interpreted by the press as first-in-class products or services.  Often overlooked, however, are the innovations required to develop such products.  I’ll focus on medical products but the extrapolation to other industries will not be difficult.  The need for a strategy from the beginning of product development has never been more important.  What will proof of concept look like? Are there approvable endpoints? Can the product/service be reimbursed? Will there be barriers to market access?

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