Hiroshi Ishii Jerome B. Wiesner Professor of Media Arts and Sciences Associate Director of MIT Media Laboratory Director of Tangible Media Group MIT Media Lab
You’ve created an innovative new product or service that could revolutionize your industry, but do you know how to successfully bring it to market? Are you prepared to assess market opportunities? Will customers readily understand the value of your innovation? This program is designed to provide executives who already have deep technical or functional experience with a thorough review of key marketing concepts as they relate to new innovations and new products. This course also covers new digital techniques and the evolution of marketing as a data-driven science.
We are in the process of transitioning to a new economy where highly complex, custom products are manufactured on demand by automated manufacturing systems. For example, 3D printers are revolutionizing production of metal parts in aerospace, automotive, and medical industries. Manufacturing electronics on flexible substrates opens the door to a whole new range of products for consumer electronics and medical diagnostics. In this talk, I will show that computation is an integral component of modern design and manufacturing. I will demonstrate how computational tools allow creating digital materials with precisely controlled physical properties and how these digital materials are used to automatically synthesize product designs with desired specifications. I will also show how computational tools enable real-time, closed-feedback loop in additive manufacturing systems to improve their reliability and to fabricate complex products with integrated electronics.
Introducing MIT Learn
Kathleen Kennedy Executive Director, MIT Center for Collective Intelligence Senior Director, MIT Horizon
By bringing together MIT’s digital learning portfolio and embedding AI-driven capabilities, MIT Learn is a platform for continuous, adaptive, and lifelong learning for the world.