Making your mark in the multi-billion dollar global sports industry is a challenge. So how do teams like the Red Sox and the Dallas Cowboys drive revenue? They create powerhouse brands that attract, engage, and retain fans by leveraging big data, creating cross-platform media and engagement plans, and using dynamic social media strategies to maximize live event experiences. Using theoretical and real-world examples, Ben Shields will share innovative best practices from the business of sports that are relevant to any consumer-driven enterprise.
Reflections on the speed, scale, and dynamics of the logic of simultaneous digital, material, and hybrid breakthroughs in emerging tech innovation and discussing the ways industry, academia, and startups are dealing with and profiting from those innovations: what are the characteristics of exciting startups? How to distill and nurture true novelty? Moderator: Scott Kirsner Panels: Yida Gao, Colette Matthews, Katie Rae
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