Join us for a Leading Edge webinar on "Smart Cities and Urban Development," where we will explore how cities can utilize data, AI, and machine learning to enhance urban logistics and development strategies.
George Westerman Research Scientist MIT Center for Digital Business
Making your mark in the multi-billion dollar global sports industry is a challenge. So how do teams like the Red Sox and the Dallas Cowboys drive revenue? They create powerhouse brands that attract, engage, and retain fans by leveraging big data, creating cross-platform media and engagement plans, and using dynamic social media strategies to maximize live event experiences. Using theoretical and real-world examples, Ben Shields will share innovative best practices from the business of sports that are relevant to any consumer-driven enterprise.