Retail supply chains are being transformed to adopt customer-centric and demand-driven strategies and focus on future capabilities that adapt to the very dynamic environment. This session will discuss the different opportunities behind these transformations in the retail distribution. Particularly we will focus on (1) collaborating with a variety of stakeholders along scalable an smart digital platforms when distributing their products to the ever changing customers and (2) Implementing omnichannel distribution strategies, discussing the main challenges in omnichannel and how the growth of ecommerce is impacting the supply chains.