The New (Ab)Normal : Reshaping Business and Supply Chain Strategy beyond Covid-19

Publication date: October 30, 2020

Much has been written about Covid-19 victims, how scientists raced to understand and treat the disease, and how governments did (or did not) protect their citizens. Less has been written about the pandemic’s impact on the global economy and how companies coped as the competitive environment was upended.

In his new book, "The New (Ab)Normal", MIT Professor Yossi Sheffi maps how the Covid-19 pandemic impacted business, supply chains, and society. He exposes the critical role supply chains play in helping people, governments, and companies to manage the crisis. The book draws on executive interviews, pandemic media coverage, and historical analyses. Sheffi also builds on themes from his books "The Resilient Enterprise" (2005) and "The Power of Resilience" (2015) to enrich the narrative. The author paints a compelling picture of how the Covid-19 virus is changing many facets of human life and what our post-pandemic world might look like. This must-read book helps companies to redefine their business models and adjust to a fast-evolving economic landscape.

About the authors

Yossi Sheffi is the Elisha Gray II Prof. of Engineering at MIT, where he serves as Director of the Center for Transportation & Logistics. He is a faculty member of the MIT Civil and Environmental Engineering Department, as well as the Institute for Data, Systems, and Society. He is an expert in systems optimization, risk analysis and supply chain management.

He is the author of several best-selling and award-winning books, including Balancing Green (MIT Press, 2018), The Power of Resilience (MIT Press, 2015), Logistics Clusters (MIT Press, 2012), The Resilient Enterprise(MIT Press, 2005) and Urban Transportation Networks (Prentice Hall, 1985).