Yossi Sheffi Elisha Gray II Professor, Engineering Systems Director, Center for Transportation and Logistics (MIT CTL) Professor, Civil and Environmental Engineering Professor, Institute of Data Science and Society Jason Jay Senior Lecturer, Sustainability Director, Sustainability Initiative at Sloan School of Management C. Adam Schlosser Senior Research Scientist, Center for Global Change Science Deputy Director, MIT Joint Program on Science and Policy of Global Change Leonardo Bonanni Founder and CEO, Sourcemap Christopher Raymond Chief Sustainability Officer, The Boeing Company
Family business survival is getting harder, not easier. Previous generations of business families experienced numerous challenges and periodic disruption, but also benefited from greater longevity of business models, greater loyalty from customers and employees, and greater family commitment to the business. On balance, it was easier to survive as a family enterprise in earlier times.
In today’s turbulent environment, the challenges facing family enterprises are significant, and the pace of change is relentless. This calls for families to adapt, or even reinvent, their enterprises more often. Long-term success requires that families and ownership groups be even stronger and better-equipped to make crucial decisions that will impact their trajectory—especially owner-level decisions.
Family enterprises have a much better chance to be sustained over generations if they adopt the practices and build the resources required of the new formula for long-term success, which we will discuss in this Masterclass.
Join this in-depth conversation with a select group of families in our MIT ecosystem and Professor John Davis, the global authority on family enterprise and family wealth.