Analytics technologies and data science have not just created new business models, they have revolutionized the nature of how businesses operate and compete. Research suggests that 71% of global enterprise investments in analytics have accelerated in the last years. This webinar presents how leading-edge technologies like advanced optimization, artificial intelligence and simulation along with supply chain strategies can help organizations to deal with current and future challenges in supply chains. A successful case study on urban delivery operations in a megacity is discussed. This case solves operational challenges for product supply from consumer package goods (CPGs) or retail industries to stores and end consumers in urban areas. Attendees will have the opportunity to learn how data analytics have supported decision making in SCM to reduce costs, enhance SC agility, and improve customer satisfaction.