Improving supply chain agility has been a top priority of executives to increase performance. Actually, 75% of supply chain and logistics professionals have done adjustments in their supply chain processes during the pandemic. All the high uncertainty required CPG manufacturers, distributors and retailers to make deep structural shifts in retail supply chains given the sudden demand changes and supply shocks. But why were these supply chains so unprepared to cope with these disruptions? We collected and analyzed information from around 300 firms and found interesting managerial insights about their supply chain agility, adaptability and alignment (i.e., AAA) before the COVID-19 crisis first wave and right after. Attendees will understand what factors might be significant for them to control and we will discuss innovative strategies to build AAA-supply chains and keep resilience and high-performance under any type of crises.