Matthias Winkenbach - 2016-Consumer-Dynamics-Conf

Megacities and the Last-Mile Problem

Rapid urbanization and increasing population density in megacities poses unique challenges for last-mile distribution in many of the world’s largest emerging markets. Meeting these challenges requires understanding shifting consumer expectations and the evolution of omni-channel retail and delivery in city environments. These insights can help companies leverage logistics big data analytics for last-mile network design and planning to reach customers on their own terms, where they live, work, shop, or play, anywhere on the globe.