Dr. Ben R Shields

Senior Lecturer

Primary DLC

MIT Sloan School of Management

MIT Room: E62-337

Recent Work

  • Video

    Ben Shields Profile

    October 26, 2023MIT Faculty Feature Duration: 14:40

    Ben Shields
    Senior Lecturer, Managerial Communication, MIT Sloan School of Management

    3.18.21-Digital-Roundtable

    March 18, 2021Conference Video Duration: 118:56

    Leslie Ann Owens
    Senior Lecturer, Information Technology
    Executive Director, Center for Information Systems Research (CISR)
    Nick van der Meulen
    Research Scientist, Sloan Center for Information Systems Research
    Clena Abuan
    Senior Technology Associate, BP
    Jerry Gupta
    P&C Research Lead, Swiss Re Institute

    Ben Shields
    Senior Lecturer, Sloan School of Management
    Ash Roots
    Managing Director of Digital, BT
    Naveed Sultan
    Chairman and Managing Director
    Institutional Clients Group, Citi

    3.16.21-Digital-Ben-Shields

    March 16, 2021Conference Video Duration: 25:18
    Ben Shields
    Senior Lecturer, Sloan School of Management

    The Intersection of Sports, Technology, and Beyond

    March 8, 2017MIT Faculty Feature Duration: 25:26

    Ben Shields
    Lecturer, Sloan School of Management

    Ben Shields - 2016-Consumer-Dynamics-Conf

    December 14, 2016Conference Video Duration: 47:41

    Winning Off-the-Field: Strategies from the Sports Business

    Making your mark in the multi-billion dollar global sports industry is a challenge. So how do teams like the Red Sox and the Dallas Cowboys drive revenue? They create powerhouse brands that attract, engage, and retain fans by leveraging big data, creating cross-platform media and engagement plans, and using dynamic social media strategies to maximize live event experiences. Using theoretical and real-world examples, Ben Shields will share innovative best practices from the business of sports that are relevant to any consumer-driven enterprise.

    2016 MIT Consumer Dynamics Conference