Prof. Don Sull

Professor of the Practice
Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management
Co-Founder, CultureX

Primary DLC

MIT Sloan School of Management

MIT Room: E62-469

Assistant

Kimberly Crumpton
kimc714@mit.edu

Areas of Interest and Expertise

Technological Innovation, Entrepreneurship, and Strategic Management (TIE)

Recent Work

  • Video

    2024 MIT R&D Conference: Track 3 - Innovations - Leveraging AI to Build a Culture of Innovation

    November 19, 2024Conference Video Duration: 38:13
    Leveraging AI to Build a Culture of Innovation
    Donald Sull
    Professor, Technological Innovation, Entrepreneurship, and Management, MIT Sloan School of Management

    Corporate culture is one of the most important enablers—or obstacles—to innovation, but culture is notoriously difficult to measure. Recent advances in LLMs enable leaders to mine employee feedback to understand and improve their corporate cultures. This session will discuss how to leverage AI to measure culture and share insights from an ongoing study of innovative culture at companies including NVIDIA, SpaceX, and Novo Nordisk. 

    2021-Management-Donald-Sull

    September 22, 2021Conference Video Duration: 40:40
    Donald Sull
    Senior Lecturer, Technological Innovation, Entrepreneurship, and Strategic Management