Dr. Bruce G Cameron

Lecturer
Director, System Architecture Lab

Primary DLC

System Design and Management

MIT Room: 33-413

Areas of Interest and Expertise

Platforms
Commonality
Modularity
Product Development
Technology Strategy
Corporate Strategy
Manufacturing Strategy
Product Families

Recent Work

  • Video

    RD-11.15-16.2022-Cameron

    November 16, 2022Conference Video Duration: 30:34
    Bruce Cameron
    Director, MIT System Architecture Lab

    11.9.21-Digital-webinar-Bruce-Cameron

    November 9, 2021Conference Video Duration: 46:45
    Bruce Cameron
    Director, System Architecture Lab

    4.22.21-Space-Tech-Roundtable-Panel-1

    April 21, 2021Conference Video Duration: 59:35
    Bruce Cameron
    Director, System Architecture Lab
    Ruy Pinto
    Chief Technology Officer, SES
    Weston Marlow
    CTO, Analytical Space, Analytical Space
    Gwendolyn Sisto
    Manufacturing Engineering Manager, Airbus

    4.20.21-Space-Tech-Bruce-Cameron

    April 20, 2021Conference Video Duration: 14:44
    Bruce Cameron
    Director, System Architecture Lab

    Bruce Cameron - 2019 Management Conference

    March 13, 2019Conference Video Duration: 45:11

    Is Your CTO Obsolete? Findings from the MIT CTO Study

    Chief Technology Officers represent an increasingly valuable role in the C-suite, given recent technology-sector IPO frequency and valuations. However, CTOs are an amorphous group : they range from product developers (e.g. Bobby Murphy of Snap) to R&D portfolio managers (e.g. Dr. Greg Hyslop of Boeing) to technology evangelists (e.g. Werner Vogels of Amazon). Some CTOs deliver enormous value for their companies based on their decision-making and their presence, while others fade into the background noise of corporate overhead. In the face of long-term technology trends, how will you know if your CTO is contributing to the value of the firm? We will summarize the initial findings MIT CTO Study, an ongoing project to characterize the role and performance of CTOs.