Prof. Glen L Urban

The past few decades have witnessed dramatic changes in how businesses reach, engage, understand and, ultimately, influence consumers. Much has changed from the time when TV and print advertising, focus groups, price off promotion and brand switching set the agenda for business to consumer interaction. Advances in marketing theory and analytical methods have exploited the radical developments of UPC, big data and computational power. The unprecedented rise of the internet, proliferation of mobile devices and popularity of social media have brought about massive changes in trust and consumer empowerment. New developments in deep learning and advertising and website morphing now offer state of the art examples of fresh opportunities to communicate with customers in their individual cognitive style - true consumer-driven marketing in the future.

 

2016 MIT Consumer Dynamics Conference