Prof. David C Schmittlein

Professor of Marketing

Primary DLC

MIT Sloan School of Management

MIT Room: E60-316

Areas of Interest and Expertise

Applied Mathematics and Probability
Bayesian Statistics
Branding and Brand Management
Business Education
Consumer Behavior
Database Marketing
Direct Marketing
Online Shopping
Market Segmentation
Marketing Research Methods and Strategy
Models for Marketing Decisions
New Product Development and Design
Stochastic Modeling
Web-Based Marketing

Research Summary

The MIT Sloan School of Management, like the rest of MIT, catalyzes innovation through research and education. MIT Sloan graduates are particularly good at building cutting-edge products, services, and organizations—delivering the advances essential for competitive survival and for economic and social progress. As one of the world's leading business schools, MIT Sloan develops principled, innovative leaders who improve the world.

As Dean, David C. Schmittlein leads the formulation and implementation of MIT Sloan's strategy to enhance its leadership in management education and research. He also plays a central role in the School's resource development. He works with students, faculty, staff, alumni, and business leaders on a wide range of issues, such as entrepreneurship, curricular innovation, and global partnerships.

Recent Work