Professor of Electrical Engineering
We live in the era where almost everything we do is recorded somewhere. Naturally such massive amounts of social data contains wealth of information about us. This presents us with a huge opportunity to utilize it for operating businesses efficiently, making meaningful policies and better social living. In this talk, I will discuss how we can utilize social data for predicting preferences of a business's customers accurately. We will discuss such a desirable, scalable data processing system for predicting customer preferences that we have built and deployed. We will describe success stories of this technology in the retail industry.