Prof. James M Utterback

James Utterback delves into the emergence of dominant product designs and studies how to develop products in keeping with a company’s overall strategy. He also probes how to move concepts effectively to market. Utterback recently coauthored Design-Inspired Innovation (World Scientific Publications, Dec. 2006), which contains a wealth of information about the design process using numerous real-world examples and proposes that success often comes in clusters as formal and informal networks promote innovation and growth. He is also the author of the influential Mastering the Dynamics of Innovation (Harvard Business School Press, 1994), which looks at the creative and destructive effects of technological change on the life of a company.