Designing Product Families: From Strategy to Implementation

October 5, 2021 - November 30, 2021
Designing Product Families: From Strategy to Implementation
MIT Professional Education


Location

Online

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Overview

In today’s highly competitive and volatile market, rapid innovation and mass customization offer a new form of competitive advantage—pushing organizations to implement strategies for designing and developing an entire family of products. In our eight-week Designing Product Families: From Strategy to Implementation program, you’ll explore how product architecture, platforms, and commonality can help you deploy and manage a family of products.

Participant Takeaways
  • Understand the evolution of the industry from craft manufacturing to mass customization.
  • Grasp fundamental concepts in product architecting such as architectural decisions, decomposition and function-form mapping during conceptual design.
  • Understand the platform concept and be able to prioritize drivers of modularity and product platform design.
  • Enumerate metrics for quantifying commonality within a product family.
  • Identify major contemporary methods and tools for product family and platform design.
  • Understand how benchmarking can assist platform and product family design.
  • Understand organizational issues such as divergence in platforms and management roles in platforms.
  • Leverage platforms for identifying new market and product opportunities to generate revenue growth.

 

For more information, please visit the MIT Professional Education course listing here.

  • Overview

    In today’s highly competitive and volatile market, rapid innovation and mass customization offer a new form of competitive advantage—pushing organizations to implement strategies for designing and developing an entire family of products. In our eight-week Designing Product Families: From Strategy to Implementation program, you’ll explore how product architecture, platforms, and commonality can help you deploy and manage a family of products.

    Participant Takeaways
    • Understand the evolution of the industry from craft manufacturing to mass customization.
    • Grasp fundamental concepts in product architecting such as architectural decisions, decomposition and function-form mapping during conceptual design.
    • Understand the platform concept and be able to prioritize drivers of modularity and product platform design.
    • Enumerate metrics for quantifying commonality within a product family.
    • Identify major contemporary methods and tools for product family and platform design.
    • Understand how benchmarking can assist platform and product family design.
    • Understand organizational issues such as divergence in platforms and management roles in platforms.
    • Leverage platforms for identifying new market and product opportunities to generate revenue growth.

     

    For more information, please visit the MIT Professional Education course listing here.

Register