How do we sustainably feed 11 billion people? How do we electrify the world while stopping climate change? Tackling these generational challenges will require innovation in technology, business model, and market infrastructure: the greatest R&D opportunity of all time. Jason Jay, Senior Lecturer and Director of the Sustainability Initiative at MIT Sloan, will share his approach to Sustainability-Oriented Innovation (SOI): a way to create successful businesses that help humans and nature thrive for generations to come.