From Experience-Based to Model-Based MBX | Bryan Moser | Japan 2026

Conference Video|Duration: 37:04
January 23, 2026
Please login to view this video.
  • Video details

    Bryan Moser
    Academic Director, MIT System Design & Management (SDM) 
    Senior Lecturer,  MIT School of Engineering 
    Senior Lecturer, MIT Sloan School of Management

    For more than 30 years in industry and academia in Japan and the US, Bryan Moser has focused on complex research and product development teamwork. In this talk, he will show how teamwork can transform from experience-based to model-based, especially in R&D portfolio decision-making and project management.

    In previous decades, Japanese companies invested in R&D with a long-term perspective while honing their own technological capabilities, supported by government industrial policies, a stable financial system, and long-term employment practices. Corporate culture emphasized technological depth and quality improvement, especially in the manufacturing industries, leading to solid competitiveness in the international market with high quality and reliability.

    However, in recent years, due to acceleration of globalization, the rapid evolution of technology, and changes in the domestic demographics, it has become difficult to compete based on traditional experience-based corporate strategies and organizational management.

Locked Interactive transcript
Please login to view this video.
  • Video details

    Bryan Moser
    Academic Director, MIT System Design & Management (SDM) 
    Senior Lecturer,  MIT School of Engineering 
    Senior Lecturer, MIT Sloan School of Management

    For more than 30 years in industry and academia in Japan and the US, Bryan Moser has focused on complex research and product development teamwork. In this talk, he will show how teamwork can transform from experience-based to model-based, especially in R&D portfolio decision-making and project management.

    In previous decades, Japanese companies invested in R&D with a long-term perspective while honing their own technological capabilities, supported by government industrial policies, a stable financial system, and long-term employment practices. Corporate culture emphasized technological depth and quality improvement, especially in the manufacturing industries, leading to solid competitiveness in the international market with high quality and reliability.

    However, in recent years, due to acceleration of globalization, the rapid evolution of technology, and changes in the domestic demographics, it has become difficult to compete based on traditional experience-based corporate strategies and organizational management.

Locked Interactive transcript