Doubling Down on Digital Innovation: How Exceptional Firms Use Digital to Turn Uncertainty into Growth
Nils Fonstad Academic Research Fellow, MIT Center for Information Systems Research
In the face of increasing volatility and resource scarcity, many organizations continue to invest in digital yet aren’t sure what to do next to translate those investments into much greater bottom-line impact. Others retreat from digital innovation. Dr. Fonstad’s research finds that a few exceptional organizations do the opposite: they turn uncertainty into growth by doubling down on digital innovation. But they do so with a disciplined, test-and-learn approach for realizing their strategy with digital. Their value realization modelconsists of three key parts, each with a distinct set of leaders. Together, they generate strategic value systematically while mitigating risk. In this session, Dr. Fonstad will describe and discuss this approach to help participants identify opportunities to strengthen their organization’s value realization model.