Alex Klein - 2019 RD Conference

Conference Video|Duration: 40:37
November 20, 2019
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  • Video details

    Designing for Humans, not Users

    How many Design Thinking workshops have you been to in the last 5 years? How many times have you seen the IDEO shopping cart video? User-Centered Design has changed how industry innovates and has taught us how to go beyond business needs and design for customer/user needs. But think about your favorite products—do they just give you satisfaction as a customer or user? Or do they see into your life and fulfill you at a deeper level? We founded Human Element to go beyond users and to design for humans. In this talk, we will present our proprietary methodology, Whole Human Design to show you how we do that.

Locked Interactive transcript
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  • Video details

    Designing for Humans, not Users

    How many Design Thinking workshops have you been to in the last 5 years? How many times have you seen the IDEO shopping cart video? User-Centered Design has changed how industry innovates and has taught us how to go beyond business needs and design for customer/user needs. But think about your favorite products—do they just give you satisfaction as a customer or user? Or do they see into your life and fulfill you at a deeper level? We founded Human Element to go beyond users and to design for humans. In this talk, we will present our proprietary methodology, Whole Human Design to show you how we do that.

Locked Interactive transcript