In this discussion, we will review the best practices from our ILP members in successfully realizing transformation value from company visits to campus. We will focus the discussion around the following process:
Preparation: Clearly identify your company’s needs, and the ‘story’ you need to tell before arrival. Execution: Time with researchers and entrepreneurs is a scarce resource; get the most by using a team-based, interview guide driven approach Re-Entry: Engage the organization by conducting an on-site debrief with senior leadership within one week of your visit.
Finally we will focus on the key principles for a successful corporate-MIT relationship, including:
Look to construct a new vision for your company, not to find a contract laboratory Compare the artifacts of your own company’s innovation culture, with leading practitioners, and identify your company’s hidden assumptions holding you back from innovating at speed Build a network of relationships, rather than one-on-one interactions