Water is a vital resource – for society and also for many industrial processes. There are increasingly complex challenges in this sector: detecting and addressing contaminents, wastewater treatment, valuing and monetizing water and managing water-intensive operations to name a few.
Also, like much of our industrial infrastructure there is a pressing need to modernize, digitize and optimize equipment, plant and systems. Here we will present new MIT research, technologies and spinoff companies for sensing, treatment processes, remote monitoring and digitalization. We will be joined by industry leaders who will discuss and share their innovations and experiences with new technology – insights that are transferrable to other large industrial and infrastructure sectors.
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New digital technologies, pervasive social media and countless apps have transformed the traditional B to C marketing templates. Now, businesses and consumers can increasingly co-create content, experiences and value. And often these collaborations yield persuasive results. But to achieve this brand leverage, businesses have to be willing to give up some control and also engage, creatively, with customers on a more personal level. Under what circumstances does it make sense for business to loosen brand control and what energy and investment is required of consumers to enable co-creation to make an impact? Similarly, what needs to be considered as we enter the world of co-decision making, in which customers have to allow apps to control selection and decisions?