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2219 search results found
  • 2017 Madrid

    2017 MIT – Fundación Ramón Areces International Symposium

    Thu, November 30, 2017 Conference
    Madrid
  • Ali
    Aouad

    Assistant Professor of Operations Management
    Primary DLC
    MIT Sloan School of Management

    Assistant

    Assistant Name
    Kimberly McGrath
    Assistant phone number
    (617) 253-3681
    mcgrathk@mit.edu
  • George
    Westerman

    Principal Research Scientist
    Primary DLC
    MIT Sloan School of Management

    Contact

    MIT Room
    NE49-200
    Phone
    (617) 253-2939
    georgew@mit.edu
  • Georgia Perakis - 2019 Management Conference

    March 13, 2019Conference Video Duration: 36:28

    Spotting Influential Retail Customers for Targeted Offers with Machine Learning

    Online shopping has given rise to a wealth of data previously unavailable to retailers. This data has created new opportunities for companies to personalize their services to individual customers, such as through targeted promotions and personalized assortments and pricing. As a side benefit, knowledge of individual customer behavior can also help improve sales forecasting. But in order to develop consumer-targeted strategies, we first need a demand forecasting model that captures “trends” between customers (or groups of customers). Using customers’ purchase information, we have developed a machine learning algorithm that incorporates potential trends between groups of customers based on their transaction history. Unlike previous models, this model can even estimate customer demand with transaction data alone. This personalized forecasting also allows us to optimize targeted promotions to improve profits.
     
    2019 MIT Innovations in Management Conference
  • Tavish
    Baker

    Assistant Director, Digital Programs
    Primary DLC
    MIT Professional Education

    Contact

    MIT Room
    NE48-SUITE 200
    Phone
    (617) 324-1902
    tavish@mit.edu
  • TC
    Haldi

    Senior Director, Digital Learning Solutions
    Primary DLC
    MIT Open Learning

    Contact

    MIT Room
    NE49-2000
    Phone
    (617) 324-7052
    thaldi@mit.edu
  • Christie
    Ko

    Associate Director, Initiative on the Digital Economy
    Primary DLC
    MIT Sloan School of Management

    Contact

    MIT Room
    E94-1517
    Phone
    (617) 253-3478
    cko@mit.edu
  • Tavish
    Baker

    Assistant Director, Digital Programs
    Primary DLC
    MIT Professional Education

    Contact

    MIT Room
    NE48-SUITE 200
    Phone
    (617) 324-1902
    tavish@mit.edu
  • TC
    Haldi

    Senior Director, Digital Learning Solutions
    Primary DLC
    MIT Open Learning

    Contact

    MIT Room
    NE49-2000
    Phone
    (617) 324-7052
    thaldi@mit.edu
  • Christie
    Ko

    Associate Director, Initiative on the Digital Economy
    Primary DLC
    MIT Sloan School of Management

    Contact

    MIT Room
    E94-1517
    Phone
    (617) 253-3478
    cko@mit.edu

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