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2017 MIT – Fundación Ramón Areces International Symposium
Thu, November 30, 2017
Conference
Madrid
Ali
Aouad
Assistant Professor of Operations Management
Primary DLC
MIT Sloan School of Management
Assistant
Assistant Name
Kimberly McGrath
Assistant phone number
(617) 253-3681
mcgrathk@mit.edu
George
Westerman
Principal Research Scientist
Primary DLC
MIT Sloan School of Management
Contact
MIT Room
NE49-200
Phone
(617) 253-2939
georgew@mit.edu
Georgia Perakis - 2019 Management Conference
March 13, 2019
Conference Video
Duration: 36:28
Show more
Spotting Influential Retail Customers for Targeted Offers with Machine Learning
Online shopping has given rise to a wealth of data previously unavailable to retailers. This data has created new opportunities for companies to personalize their services to individual customers, such as through targeted promotions and personalized assortments and pricing. As a side benefit, knowledge of individual customer behavior can also help improve sales forecasting. But in order to develop consumer-targeted strategies, we first need a demand forecasting model that captures “trends” between customers (or groups of customers). Using customers’ purchase information, we have developed a machine learning algorithm that incorporates potential trends between groups of customers based on their transaction history. Unlike previous models, this model can even estimate customer demand with transaction data alone. This personalized forecasting also allows us to optimize targeted promotions to improve profits.
2019 MIT Innovations in Management Conference
Tavish
Baker
Assistant Director, Digital Programs
Primary DLC
MIT Professional Education
Contact
MIT Room
NE48-SUITE 200
Phone
(617) 324-1902
tavish@mit.edu
TC
Haldi
Senior Director, Digital Learning Solutions
Primary DLC
MIT Open Learning
Contact
MIT Room
NE49-2000
Phone
(617) 324-7052
thaldi@mit.edu
Christie
Ko
Associate Director, Initiative on the Digital Economy
Primary DLC
MIT Sloan School of Management
Contact
MIT Room
E94-1517
Phone
(617) 253-3478
cko@mit.edu
Tavish
Baker
Assistant Director, Digital Programs
Primary DLC
MIT Professional Education
Contact
MIT Room
NE48-SUITE 200
Phone
(617) 324-1902
tavish@mit.edu
TC
Haldi
Senior Director, Digital Learning Solutions
Primary DLC
MIT Open Learning
Contact
MIT Room
NE49-2000
Phone
(617) 324-7052
thaldi@mit.edu
Christie
Ko
Associate Director, Initiative on the Digital Economy
Primary DLC
MIT Sloan School of Management
Contact
MIT Room
E94-1517
Phone
(617) 253-3478
cko@mit.edu
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