The retail industry has been in the process of rapid change caused by advances and adoption of digital technology. With the advent of the COVID-19 pandemic, and the impact of practices like social distancing, the changing face of retail is poised to accelerate even more dramatically in the next few years. These changes will cover the entire spectrum of retail activities ranging from omni-channel consumer experience to agile supply chains. Join us, as MIT’s leading experts in retail explore the critical issues and possible new scenarios of The New Retail.
Retail supply chains are being transformed to adopt customer-centric and demand-driven strategies and focus on future capabilities that adapt to the very dynamic environment. This session will discuss the different opportunities behind these transformations in the retail distribution. Particularly we will focus on (1) collaborating with a variety of stakeholders along scalable an smart digital platforms when distributing their products to the ever changing customers and (2) Implementing omnichannel distribution strategies, discussing the main challenges in omnichannel  and how the growth of ecommerce is impacting the supply chains.