Prof. Jimin Nam

Professor Nam's research investigates what captures, directs, and exploits consumer attention. Consumers regularly navigate environments rich with information and often attend to subtle cues like new product features, shifts in context, or charged sociopolitical events. Leveraging a combination of experimental and computational methods, my work sheds light on how attention guides consumer decision-making in real-world settings.

Prior to joining the faculty at MIT, she was a faculty member at the Ohio State University in the Marketing and Logistics department. Previously she worked at the Federal Reserve Bank of Boston. Nam received her Ph.D. from Harvard Business School and B.S. in economics and B.A. in mathematics from Arizona State University.