Attract and retain top talent, boost morale, build brand awareness, give back to the community — these are among the most common reasons companies support employee volunteering, often through flexible scheduling or paid time off. But a new rationale is emerging: If managed appropriately, volunteer work for a charitable cause can help employees develop valuable capabilities that can be put to use at work.
Skills-based volunteering is a rapidly growing channel through which businesses engage in corporate citizenship. Traditional volunteer activities (serving people at a soup kitchen, for instance, or planting trees) tend to leverage general competencies. Skills-based volunteering, on the other hand, involves applying job-related expertise in specialized areas such as marketing, project management, and IT and often enables participants to acquire new skills along the way.
Employers have begun to view skills-based volunteering as a “win-win-win” opportunity for all parties involved — the nonprofit, the employer, and the volunteer. Nonprofits clearly gain from the infusion of material and intellectual resources to help them achieve their missions. Companies benefit from the follow-on effects of greater employee engagement in terms of individual and organizational performance. Indeed, as HR departments are exploring the potential for volunteering to complement training, the lines between corporate social responsibility and talent development are beginning to blur.