3.16.21-Digital-Ben-Shields

• Video details

  Leaders and organizations have more data and better technology than ever before, but many still struggle to make the best use of it all. An oft-cited reason is they lack a data culture. This presentation defines data culture and examines the strategic, technical, and managerial competencies of organizations that have become one. It also suggests that the success of data and analytics initiatives rests largely on leaders’ ability to persuade others to change. It then reviews three persuasive strategies and associated tactics to convert data skeptics into data believers. It closes with an accessible framework to help leaders design and implement a project to show both skeptics and believers what’s possible through data-informed decision making.

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