Sarma-Japan-1.21.2021

Conference Video|Duration: 34:05
January 21, 2021
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  • Video details
    My talk is about innovation and IoT. When confronted with a new technology, the first question people naturally ask is: how can I do what I usually do, but better. But over time, entirely new business narratives arise as others figure out how to deliver the same value in an entirely different way. One example is Uber, which solved the problem of transportation for many —and replaced the need for cars. Uber, I will explain, is an IoT company, and the innovation approach that they and other similar companies have taken: Amazon, Apple, Rolls Royce — is one of changing from a product mindset to an experience mind-set. We call this “Inversion.” I will explain the principles and provide examples.
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  • Video details
    My talk is about innovation and IoT. When confronted with a new technology, the first question people naturally ask is: how can I do what I usually do, but better. But over time, entirely new business narratives arise as others figure out how to deliver the same value in an entirely different way. One example is Uber, which solved the problem of transportation for many —and replaced the need for cars. Uber, I will explain, is an IoT company, and the innovation approach that they and other similar companies have taken: Amazon, Apple, Rolls Royce — is one of changing from a product mindset to an experience mind-set. We call this “Inversion.” I will explain the principles and provide examples.
Locked Interactive transcript

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