Principal Investigator Kent Larson
Project Website http://www.media.mit.edu/projects/andorra-tourism/overview/
With more than eight million visitors a year, tourism represents almost 30% of the economy of Andorra. By gathering and analyzing data from social media, call detail records, and wifi, we can understand the country's dynamics of tourism and commerce, and design interventions that can improve the experience for tourists, encouraging them to visit Andorra more frequently, stay longer, and increase spending.
Based on the analysis of Call Detail Records and Social Media, the goal of this project is to understand the tourist behaviors in Andorra. After mining those anonymized data we have been able to learn different patterns and behaviors of the tourism in Andorra thanks to an agent-based model developed in order to represent the flow of people. This simulation is also coupled with an interactive table called CityMatrix.