Principal Investigator Asad Ata
Together with Procter & Gamble and the Malaysian Institute for Supply Chain Innovation (MISI), the project is examining the highly complex supply chain of palm oil from a major buyer like P&G down to the hundreds of thousands of smallholder farmers in Malaysia. Analysing data drawn from site visits, evaluating key pinch points in the chain, targeting small holder farmers, and employing best practices in the industry, the project seeks to ensure sustainable sources of palm oil for a major buyer like P&G while maintaining the livelihoods of the the most vulnerable population of small holders dependent on palm oil production.