Principal Investigator Andrew Lippman
Project Website http://www.media.mit.edu/projects/gifgif/overview/
An animated gif is a magical thing. It contains the power to convey emotion, empathy, and context in a subtle way that text or emoticons often miss. GIFGIF is a project to capture that magic with quantitative methods. Our goal is to create a tool that lets people explore the world of gifs by the emotions they evoke, rather than by manually entered tags.