Global Brands

Every country has a brand, negative or positive, and that brand is mediated in part by its global press coverage. But what if we stripped news stories of their geographic indicators, and asked you what country you think a story is from? Could we plot out both expected and unexpected patterns of country stereotypes, and help news consumers and producers be more aware of the incomplete portrayals they have internalized and propagated? To answer these questions, we are building a survey tool aimed at English and Chinese speakers to examine and compare the global brands of the top 20 most populous countries.