Entry Date:
March 5, 2012

Next Decade Alliance


In the first ten years, Open Course Ware (OCW) has provided resources to 100 million people worldwide. By the end of the next decade, OCW aspires to reach one billion people with our materials. OCW is seeking a select group of elite corporate underwriters in reaching this goal.

Next Decade Alliance members receive tangible benefits from their role in helping to shape the future of education on the Web, while providing the resources OCW needs to continue innovating in our next ten years. Members of the Next Decade Alliance enjoy the following benefits:

(*) Branding on the OCW home page and Next Decade page
(*) Membership in the Next Decade Alliance advisory council, meeting twice a year with MIT thought leaders to help shape the future of OCW
(*) OCW Next Decade Alliance logo for your site and marketing materials
(*) Underwriting messaging across the OCW site
(*) Underwriting message in the OCW newsletter (150,000 self-subscribed)

Next Decade Alliance members may complete their underwriting benefits portfolio with additional opportunities, including:

(*) Custom course list on our site, with your branding, highlighting the courses most relevant to your customers or workforce
(*) Recruiting messaging on the OCW site

The Plan

How will OCW do this? First and foremost, OCW will continue to improve the depth and quality of our core publication, and to improve our site. In addition, we’ve identified four focus areas with the potential to help us reach our goal:

Placing OCW everywhere -- We'll make OCW content easy to find, adapt OCW materials to distribution methods such as mobile phones, and develop new approaches to reaching underserved populations.

Reaching key audiences -- For more people to get the most out of OCW, we have to put more in. We'll customize OCW to meet the needs of people across a wide range of cultures and backgrounds.

Creating communities of open learning -- We'll create an ecosystem for open learning that goes beyond content. Over the next decade, we'll take advantage of new technologies to ensure people can interact around OCW, increasing their understanding of the material.

Empowering educators worldwide -- Educators are a key multiplier for us. By bringing OCW materials into their classrooms, they share our content with millions. We will strive to provide educators everywhere with the tools they need to serve these students.