Smart Personal Food Advisor

Technology-enabled behavior that leverages radio frequency identification (RFID) and wireless technology in the home, workplace, store and leisure environments offer significant promise in helping older adults and caregivers to make the right decisions at the right time. AgeLab has developed a Smart Personal Advisor to transform food and consumer health products shopping into an informed activity. Rather than using current technologies that simply inform price and purchasing selection in the store, AgeLab’s Smart Personal Advisor, developed in collaboration with Proctor & Gamble, uses the consumer’s personal diet information to provide guidance at the point of decision--in the aisle rather than in the home.