Principal Investigator Kent Larson
Project Website http://scg.mit.edu/
The MIT Mass Customization Interest Group is an MIT-Industry collaboration devoted to improving the ability of companies to efficiently customize products and services in various industries and for diverse customer groups. This industry interest group aggregates the key players in the area of mass customization and strives to become a vital community of practice in this field.
It is hosted by the MIT Design Lab, an interdisciplinary center at MIT bridging design, architecture, engineering, and management research.
Through partnership with the MIT Living Labs consortium, the Smart Customization Group engages in research projects ranging from the development of pro-active health technologies, to creating platforms for mass customization, to rethinking systems for transportation and city design. MIT Living Labs brings together interdisciplinary experts to develop, deploy, and test -- in actual living environments - new technologies and strategies for design that respond to this changing world. Our work spans in scale from the personal to the urban, and addresses challenges related to health, energy, and creativity.
Smart Customization is the understanding and development of the underlying principles to effectively and efficiently provide custom products, services and experiences - to master mass customization. The SCG's objectives and industry membership benefits include:
(*) Establishing a productive group of researchers and executives who exchange information and network with each other, and furthermore, who efficiently use new models, concepts, and results of the latest research within the group.
(*) Industry members will become familiar with, and be able to articulate methods of mass customization; become familiar with recent research in the area of mass customization; to think critically in this area; and to articulate their own methods.
(*) Get access to the latest research from focused Smart Customization Group initiatives at MIT and other leading universities and labs.
(*) Group members will develop and extend their own mass customization initiatives more successfully.
Researchers and affiliates work on numerous projects that span across mutliple disciplines and industries where the principles of mass customization can be applied.