Principal Investigator David Wallace
Co-investigator Barry Matthew Kudrowitz
Project Website http://web.mit.edu/sp.778/www/pages/toylab.html
The MIT Toy Lab was founded in 2004 by Professor David Wallace and graduate students with research funding provided by Hasbro Inc. The initial project of the Toy Lab involved developing new concepts for Nerf™ and Supersoaker® brand products. The Nerf Atom Blaster, a variant of a toy developed in the lab, is now currently on the market.
Over the past few years, the MIT Toy Lab has grown in both research scope and membership. The lab is dedicated to providing good mechanical engineering design with an emphasis on entertainment and aesthetics. The toy design research has led to the creation of a the MIT course, "Toy Product Design."